Going Global

This summer we’re proud to announce the expansion of ‘i-am’ into not one, but three of Europe’s most buzzing and influential cities, Istanbul, Berlin and Barcelona. Click the buttons below to visit our newly launched Turkish site, our Brand Experience blogs from Berlin and Barcelona, and of course the London site..

Stay tuned for the imminent official launch of the ‘i-am’ Berlin and ‘i-am’ Barcelona websites! Subscribe HERE for automatic updates delivered straight to your inbox.

Chic and Basic

Reported straight from the ‘i-am’ team in Barcelona, this article on the hotel Chic & Basic caught our eye, because of the brand’s all-encompassing customer experience. Here’s a clipping of the article – visit the ‘i-am’ Barcelona Blog for more…

Chic & Basic is cool and perfect! Cool, in the sense that there’s a nice harmony with the classic architecture of the old building combined with modern architecture and furnishings. Perfect, in the sense that everything – and I mean everything – has been considered here. This is how a brand should work.

It all about YOU when you stay at Chic & Basic. From the staff who are discrete and attentive, cute soap packaging with great copywriting, even lollipops in your welcome pack… Fabulous!

This is a great example of a brand who have considered every stage of their customer journey, carrying the brand values through from interior design and packaging to staff uniforms and training.
Visit: www.chicandbasic.com and ‘i-am’ Barcelona