Matter, opening this month at the 02 venue in London is a new nightclub that is specifically designed and operated by London’s Fabric nightclub and it promises to be the country’s best equipped live music venue. ‘i-am’ looks forward to checking out what looks set be one of the most captivating clubbing experiences in the capital. In terms of branding, Juan Cortés has evolved the original Fabric artwork to reflect the architectural features of the building interior to create a coherent brand experience. ‘i-am’ look forward to reporting more once Matter’s doors open later this month.
Categories: Drink
Tagged: bar, club, environment, london
Infiltrate the queue streaming around the block, and sneak into one of Mexico City’s most exclusive clubs. Rioma consists of a spectrum of glowing tables, bars and dancefloors, making the interior as eye-catching as the beautiful clientele. Bars, clubs and restaurants are the perfect sector for creating an all-encompassing theatrical customer experience, and Rioma doesn’t disappoint. Prop up the bar while vibrantly-lit Mexican ‘it’ girls gyrate to electronica in the main space, or sip a tequila in one of the more subtly illuminated chillout zones. Rioma’s premium vibe doesn’t detract from its Mexican spirit however, with a mixed fun crowd of hard-drinking club kids and VIPs. Visit Rioma’s MySpace page for club listings: www.myspace.com/clubrioma
Categories: Drink
Tagged: bar, club, environment, mexico
