Revamp

A recent ‘i-am’ brand identity project, eco-fashion company Revamp has been featured in the latest innovation report from research company GDR Creative Intelligence.

Revamp sources emerging design talent to create trendy, sustainable and environmentally-friendly garments and accessories from clothes donated to Cancer Research UK charity shop outlets. Check out our earlier posting on Revamp HERE to find out more about ‘i-am’s work with this pioneering brand.

Visit the GDR website: www.gdruk.com or download GDR’s Revamp Case Study HERE.

Shop for Revamp fashion and accessories online at www.revampfashion.co.uk or from the Cancer Research store at 24 Marylebone High Street, London W1 (Baker St. / Bond St. tubes)

Revamp Fashion

Unique fashion doesn’t normally go hand-in-hand with a conscience, until now…
This unique project grabbed our attention as soon as it came into the ‘i-am’ studio. Newly-launched fashion brand Revamp sources emerging design talent to create trendy, sustainable and environmentally-friendly garments and accessories from clothes donated to Cancer Research UK charity shop outlets. Revamp called upon ‘i-am’ to create a bold brand logo (see image above) incorporating the ideas behind their visionary brand. The finished mark is strong and distinctive, and of course works fabulously well on Revamp’s eco-friendly branded clothes-hangers.

Get your hands on these unique pieces yourself at www.revampfashion.co.uk or at the Marylebone outlet of Cancer Research UK… and don’t hold back, half the proceeds go back into the charity.

Visit: Cancer Research UK, 24 Marylebone High Street, London W1 (nearest tube: Baker St. / Bond Street)

Visa Swap

Both ethical and exciting, this is the kind of unique shopping experience that ‘i-am’ love.
Is your summer wardrobe craving an update? If so, the imminent opening of the pop-up Visa Swap shop could be the answer to your sartorial prayers. This concept from Visa UK is the UK’s first ever high-fashion swapping event. So how does it work? It’s easy – take your unwanted clothes and accessories (whether they’re designer or high street) to a drop-off spot in London’s Covent Garden. You’ll be rewarded with a Visa Swap card loaded with points which you can then spend on other donated items. Another point worth mentioning is that Visa have teamed up with TRAID, a charity committed to reducing poverty and protecting the environment through the recycling of clothing. This is the kind brand unification that can really make a difference, appealing to fashionistas and eco-warriors alike.

Visa Swap, 21st June – 20th July, Covent Garden. Visit www.visaswap.com for locations and details of Swap Point Values.

The Hoxton Pony

Within stumbling distance of the ‘i-am’ studio, new hotspot The Hoxton Pony has opened. Despite East London’s Hoxton needing another trendy hangout like a hole in the head, the points of difference here include a cocktail list using organic, seasonal British produce, and a bar menu featuring suitably east-end grub (pie ‘n’ mash and jellied eels). The ‘i-am’ team also applaud the owners’ commitment to protecting the environment; you’ll notice several innovations including waterless urinals and no bottled water, making this an innovative aswell as ethical bar experience. Design-wise, we’re talking smoked mirrors alongside stainless steel and high-gloss lacquer surfaces. Nice. Visit www.thehoxtonpony.com