Revamp

A recent ‘i-am’ brand identity project, eco-fashion company Revamp has been featured in the latest innovation report from research company GDR Creative Intelligence.

Revamp sources emerging design talent to create trendy, sustainable and environmentally-friendly garments and accessories from clothes donated to Cancer Research UK charity shop outlets. Check out our earlier posting on Revamp HERE to find out more about ‘i-am’s work with this pioneering brand.

Visit the GDR website: www.gdruk.com or download GDR’s Revamp Case Study HERE.

Shop for Revamp fashion and accessories online at www.revampfashion.co.uk or from the Cancer Research store at 24 Marylebone High Street, London W1 (Baker St. / Bond St. tubes)

H-Box by Hermés

A while back, Experience Fix featured the Chanel Mobile Art Container (click HERE) and now, arriving inside London’s Tate Modern Turbine Hall is another gorgeous capsule of art, H-Box, this time from luxury French fashion house Hermés. Designed by artist and architect Didier Fiuza Faustino and based on the concept of the camera obscura, the interior of the slick, shiny H-Box features a state-of-the-art screen projecting a rotating series of video art from eight contemporary artists. This travelling aluminium circus will jet-off to the Yokohama Triennale in Japan, so check it out in London while you can (3 July – 17 August) Visit: www.tate.org.uk / www.hermes.com

Viktor & Rolf

With their surreal and hauntingly beautiful take on fashion design, Dutch duo Viktor & Rolf present this startling 15-year retrospective of their most innovative work. This theatre-like installation is the first time the designers have exhibited in the UK, so as lovers of innovative and surprising experiences, ‘i-am’ really recommend taking a peek into Viktor & Rolf’s darkly glamorous parallel world of couture. Central to the exhibition is a gigantic yet graceful dollshouse (‘The House of Viktor and Rolf’), featuring inhabitants dressed in exact replicas of the designers’ most innovative creations. This utterly compelling collision of high-fashion and Alice in Wonderland theatrics is exhibiting until 21st September, and you’d be as mad as a hatter to miss out. www.barbican.org.uk / www.viktor-rolf.com

Revamp Fashion

Unique fashion doesn’t normally go hand-in-hand with a conscience, until now…
This unique project grabbed our attention as soon as it came into the ‘i-am’ studio. Newly-launched fashion brand Revamp sources emerging design talent to create trendy, sustainable and environmentally-friendly garments and accessories from clothes donated to Cancer Research UK charity shop outlets. Revamp called upon ‘i-am’ to create a bold brand logo (see image above) incorporating the ideas behind their visionary brand. The finished mark is strong and distinctive, and of course works fabulously well on Revamp’s eco-friendly branded clothes-hangers.

Get your hands on these unique pieces yourself at www.revampfashion.co.uk or at the Marylebone outlet of Cancer Research UK… and don’t hold back, half the proceeds go back into the charity.

Visit: Cancer Research UK, 24 Marylebone High Street, London W1 (nearest tube: Baker St. / Bond Street)

Visa Swap

Both ethical and exciting, this is the kind of unique shopping experience that ‘i-am’ love.
Is your summer wardrobe craving an update? If so, the imminent opening of the pop-up Visa Swap shop could be the answer to your sartorial prayers. This concept from Visa UK is the UK’s first ever high-fashion swapping event. So how does it work? It’s easy – take your unwanted clothes and accessories (whether they’re designer or high street) to a drop-off spot in London’s Covent Garden. You’ll be rewarded with a Visa Swap card loaded with points which you can then spend on other donated items. Another point worth mentioning is that Visa have teamed up with TRAID, a charity committed to reducing poverty and protecting the environment through the recycling of clothing. This is the kind brand unification that can really make a difference, appealing to fashionistas and eco-warriors alike.

Visa Swap, 21st June – 20th July, Covent Garden. Visit www.visaswap.com for locations and details of Swap Point Values.

Chanel’s Art Container

‘I want to be part of what’s happening’ Coco Chanel once said, so no doubt she would be proud of this revolutionary travelling art project comissioned by Karl Lagerfeld for the Chanel brand. The jaw-droppingly sexy Zaha Hadid-designed structure features twenty exhibits from prolific international artists, who were given a brief to create works based around Chanel’s back catalogue of iconic handbags. This combination of an international premium brand, a visionary architect and a team of celebrated artists has created one of the most magical luxury brand experiences for years, with a trip to the pavilion likened by one visitor to being trapped inside a lavish Chanel commercial! Now that’s got to be worth a try. Here at ‘i-am’ we’re very much looking forward to the art container’s touchdown in the Big Smoke later this year…

Mobile Art will travel from Hong Kong to Tokyo, New York, Los Angeles, London, Moscow and Paris over the course of two years. Keep up to date here: www.chanel-mobileart.com

Skin + Bones

Visit Somerset House this Summer for the Skin+Bones exhibit, and witness how the two disciplines of Architecture and Fashion Design have become closer than ever before. The ‘i-am’ team paid a visit last month and – aswell as gawping at some extraordinary frocks – discovered how Fashion and Architecture have been sharing materials, design methods and fabrication, to inspire radical developments since the 80s.

Discover how over 50 internationally-renowned architects and designers including Alexander McQueen, Vivienne Westwood, Comme des Garcons, Future Systems and Zaha Hadid ‘fashion’ buildings and ‘construct’ garments. Visit: www.somersethouse.org.uk