Revamp Fashion

Unique fashion doesn’t normally go hand-in-hand with a conscience, until now…
This unique project grabbed our attention as soon as it came into the ‘i-am’ studio. Newly-launched fashion brand Revamp sources emerging design talent to create trendy, sustainable and environmentally-friendly garments and accessories from clothes donated to Cancer Research UK charity shop outlets. Revamp called upon ‘i-am’ to create a bold brand logo (see image above) incorporating the ideas behind their visionary brand. The finished mark is strong and distinctive, and of course works fabulously well on Revamp’s eco-friendly branded clothes-hangers.

Get your hands on these unique pieces yourself at www.revampfashion.co.uk or at the Marylebone outlet of Cancer Research UK… and don’t hold back, half the proceeds go back into the charity.

Visit: Cancer Research UK, 24 Marylebone High Street, London W1 (nearest tube: Baker St. / Bond Street)

Domus

‘i-am’ are pleased to be working with Domus, one of the UK’s leading tile brands, to prepare a series of brand enhancement ideas designed to move the existing brand forward and ahead of the competition. Five years ago ‘i-am’ created a new Domus identity and vibrant brand personality that translated to all areas of their business, including branded binders, sample cards and signage. ‘i-am’ also created the ‘Surface’ sub-brand targeting the booming home market. Now, to help maintain Domus’s edge on the competition, ‘i-am’ are in the process of refreshing and extending the look and feel of the brand to keep them ahead – adding new design elements and devices. The team also looked at the ‘Brand Architecture’: the actual structure of the branding and how the company uses their mark. Visit: www.domustiles.com
Above left: The Battersea showroom for Domus sub-brand ‘Surface’. Designed by ‘i-am’ associates, it features a 26-metre long spiralling entrance.
For more info on this project, contact ‘i-am’ here: info@i-amonline.com