Here at ‘i-am’ we’re big fans of consumer experiences and environments with a real ‘WOW’ factor, and GoldBar in New York certainly delivers on this level. Even in a city packed with glitzy cocktail lounges, opulent new downtown hotspot Goldbar stands out from the crowd. As its name suggests it’s practically forged from gold, with gold skulls embedded in the walls, gold chains separating the rooms, gold ceilings… oh, and $18 cocktails. The gilt-framed oil paintings are portraits of GoldBar investors, contractors, and the photographer’s accountant. It’s this attention to detail and the constant surprising touches around every corner that really impress, and make a visit worth paying that little bit more for – something a great brand experience should always achieve. Visit:


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