As you’ve probably guessed from the title, ‘i-am’ are expanding internationally and are currently establishing operations in a number of European cities. First up, the Turkish capital. Yes, the company is branching out into Istanbul, one of the truly great romantic cities. Previously Byzantium, then Constantinople, Istanbul now buzzes as Turkey’s cultural heart, financial center and good-time capital. Watch this space for the imminent unveiling of the new ‘i-am’ Istanbul site.