Fred Perry Laurel Moscow

Iconic British brand Fred Perry has opened its much anticipated Flagship store in Moscow. The store has been designed by Japanese firm Wonderwall. Fred Perry stores are all very unique in design, inspired by each locations culture married with the brand’s core essence. There is a mix of inspirations inherent in the design; red carpets, big wooden tables and doors smack of the soviet official offices, while Old-Moscow’s white bricks are represented in one room and English red bricks in the next room with a spatter of vintage English furniture..a perfect synchronising of an essentially British Brand with a Moscow Twist, see it…


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