Svetski


We Love shoes!! That’s why we were so excited when The Alba Corporation, a large, well respected Russian shoe brand asked ‘i-am’ to rethink both the brand identity and retail environment to a scalable solution that would work across Russia. ‘i-am’ have worked together with Svetski on every aspect of their brand and brand experience. We created a completely new brand personality that embodies the spirit of the brand and injects a vibrancy and pace lacking in the Russian fashion scene. The new brand has been targeted at cool hunting, young professional fashion worshipers. ‘i-am’ have also created a new interior design concept that encapsulates the brand personality. The store design is now being implemented and rolled out across the Svetski estate as well as being applied to newly acquired sites in St Petersberg, Samara and Chita. http://www.svetski.ru

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s