We Love shoes!! That’s why we were so excited when The Alba Corporation, a large, well respected Russian shoe brand asked ‘i-am’ to rethink both the brand identity and retail environment to a scalable solution that would work across Russia. ‘i-am’ have worked together with Svetski on every aspect of their brand and brand experience. We created a completely new brand personality that embodies the spirit of the brand and injects a vibrancy and pace lacking in the Russian fashion scene. The new brand has been targeted at cool hunting, young professional fashion worshipers. ‘i-am’ have also created a new interior design concept that encapsulates the brand personality. The store design is now being implemented and rolled out across the Svetski estate as well as being applied to newly acquired sites in St Petersberg, Samara and Chita.


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